Revolutionising the Food Delivery Market
Convenient and high quality food delivery options are now just a few taps away, with easy access to the likes of Just Eat and Deliveroo, that host a wide variety of popular, high street brands as well as scores of local independent restaurants.
This boom means that the UK delivery scene is becoming increasingly lucrative with the total delivery market valued at £4.2bn as of February 2018 and growing 10 times faster than the total eating out market. As more and more casual dining venues break through to the delivery channel, the choice for the consumer is becoming increasingly vast.
Despite the influence of new technology and more menu options, burgers and fries remain one of the most popular choices, however, when branching out into delivery, operators struggle to ensure that the quality of fries on the customers’ order is just as good as they would expect to receive if eating in the outlet itself.
With many businesses delivering within a fixed radius from their premises, there are a number of factors that can produce delays to the order, such as traffic jams and journeys with hard to access addresses, which can allow standards to slip. Consumers favour home delivery as it portrays a ‘fast-food’ mentality but with higher quality products then the traditional fast food outlets, therefore, the timing of delivery remains critical, especially when orders spike at the weekend. Platforms that are now coping with this demand are successful and achieving the highest ratings on review sites.
To combat the issue of cold and soggy fries, one of the world’s leading brands in high quality potato products – Lamb Weston is launching a brand new fries concept at this years Restaurant & Takeaway Innovation 2018, which is set to boost sales from happy customers and in turn drive profits for operators across the industry.
With eating out slowly but surely becoming more expensive, we’ve seen a decline in visits to restaurants, however, the rapid rise of delivery provides consumers with a more affordable and accessible way of eating the food they love and enjoy at home. For operators this also has the benefit of creating additional revenue throughout the day particularly before and after traditional service hours, while also having the added advantage of gaining incremental sales from new customers. To make the most of this opportunity stop by stand 1634 to meet the team and taste the latest revolution of the home delivery.
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