We all know hospitality chains benefit from live music. Whether it be DJs, singers or full bands, getting the ambience correct in your foyer or bar not only helps to build a stronger brand and increase repeat custom, it also helps to enhance and control customer experience.
But have you ever stopped to consider the impact music can have on staff performance?
According to management consultancy company, Gallup, “only 32 percent of employees in the US are engaged at work.”
This means nearly 70% of employees are falling short of their potential and getting paid for it.
More than this, these disengaged customer-facing employees are damaging the reputations of businesses through inattentive and inconsistent customer interaction.
Not only does this reduce the likelihood of return visits and positive reviews, it also stifles a business’ chances of building up regular local custom in its bars and restaurants.
So, how can you get your employees full of beans and ready to serve again?
New research from the Royal Albert Hall has found that 68% per cent of adults considered themselves ‘more engaged’ and 59% felt they were ‘more sociable’ when live music is playing.
And why does having live music in your venue get your workers pushing harder than ever? Think about it like this. When you train at the gym or cook up a storm in the kitchen, the right music makes you focus harder, and more often than not gives you that push you so often need to get the job done. According to inc.com, it’s all in the brain.
“music you like triggers the release of feel-good neurotransmitters such as dopamine, serotonin and norepinephrine, which help you feel relaxed and happy and, therefore, focus better.”
For restaurant owners, hoteliers, and hospitality chains, this news is monumental. Imagine not only having your staff working harder and faster, but simultaneously improving their job satisfaction and therefore customer satisfaction.
Learning to control your workplace with the right music allows you to be in control of not only your clientele, but also your staff and management alike.
Take back the power to set the tempo of your workforce through live music and see the results for yourself.