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Hil Berg

Iceland

Sustainability and Purpose – Businesses as Agents of Change

Iceland Foods has built a reputation for corporate activism, based on its pledge to remove plastic from its own label
packaging by 2023 and its 2018 campaign to raise awareness of deforestation caused by palm oil. This session will explain
the background to Iceland’s philosophy of ‘Doing it Right’ and explore the potential for brands to embrace the idea of
purpose, combining positive social change with profitability and growth.

About Hil Berg:

Hil is Head of Sustainability and CSR at Iceland, reporting to MD Richard Walker. In the 90s and early 2000s, she worked for
founder Sir Malcolm Walker, directing communications for the ‘Food You Can Trust’ campaign. This encompassed a ban on
GM Food, the launch of green refrigerants and other industry- leading initiatives built around sustainability and social
justice within the supply chain.
Before re-joining Iceland in 2016, she was Director of Communications at Alder Hey Children’s Hospital and Charity. She has
over 25 years of experience in brand and communications, specialising in social change and working on diverse projects
across the private, public and third sectors.
Hil has a passion for social innovation, which initially involved her helping to set up a community business in Kathmandu,
Nepal, and she has since worked in Africa, Asia, Europe and the US. She has created and run two award-winning UK
consultancy businesses, and is also a Trustee of the Lankelly Chase Foundation and social care charity PSS.