Trystan Farnworth (day 1) Ian Patefield (day 2)
Britvic Soft Drinks
The Soft Drinks Sugar Levy: sweet opportunity or sour threat?
About Trystan Farnworth (day 1) Ian Patefield (day 2)
Trystan has spent the majority of his career at Britvic, and has customer management experience of all the major trade channels. Trystan sits on the GB Executive for Britvic – a leading global drinks supplier. Trystan is particularly proud of Britvic’s long-standing progressive position on health, wellness and calorie reduction.
Trystan also has experience outside of Britvic in small business start-ups, field sales, and retail management at Disney. He is a graduate of the University of Wales, and holds a Certificate in Marketing from the Chartered Institute of Marketing.
Britvic is the largest supplier of low calorie drinks in UK and Ireland, the largest supplier of stills drinks and the second largest supplier of carbonated drinks. It is also the fastest growing major supplier within the foodservice market. It’s brand stable includes its own brands such as Robinsons squashes, Fruit Shoot, J20, Tango, R Whites and Britvic mixers & juices, as well as several PepsiCo franchised drinks, including Pepsi, 7UP and Mountain Dew
• An introduction to the sugar levy -why it came about, why on soft drinks only, how is it structured, what are the implications.
• Britvic’s history and approach to sugar.
• Sugar and drinks in the takeaway/restaurant sector.
• How to “maximise the impact of the levy”, rather than just “minimise the impact”