Paolo Peretti

Managing Director at Vital Ingredient

The Life & Times Of A Healthy Fast Food Brand

About Paolo Peretti

Paolo has over thirty years’ experience in food and beverage both in the UK and abroad with the last ten years spent holding board level roles in businesses such as Leon and SSP. He has worked in the casual dining, QSR and food retail categories with brands such as Hard Rock Café, KFC, BK, Starbucks, Pret A Manger and Millies Cookies.

This presentation will be insight into Vital Ingredient, its history and the reasons behind its continued success. The audience will get a “behind the scenes” look at what makes Vital tick and how the brand has evolved over time. Paolo will also touch on how to run a successful healthy fast food brand in the competitive central London market

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